Wednesday, October 20, 2010


This week has been all about balance. In graphic design, you may get several projects thrown at you all at once. You need to prioritize and keep in mind due dates.

Projects this week:
Edits on Kenosha Scholarship Postcard & Admissions Reminder Postcard
Worked Directly with Client Michelle Hamilton

Edits on Japanese TLE Poster
Worked Directly with Client Greg Baer

I Originally made the French, Spanish and German posters for the department. Got a lot of good feedback on these so they asked me to make a Japanese one too!

Leadership Circle Letterheads
Worked Directly with Client Elaine Walton

This project contained multiple parts: Letterhead, #10 envelope front & back, notecard, envelope front & back, 9 X 12 envelope front and back. If you are working on a set like this it is best to make separate documents for each component for editing purposes. An easier and more professional way to present your ideas to your client is to create a general document pasting and fitting each component in one. This way, you have one document to print out and give them. Put all of these documents in one general project folder.

Something to note is when working with envelopes, it is best not to place anything too close to the bottom for the post office won't send it! Also avoid the top right corner where the stamp is.

New Student Union Display Case

When working with display cases, a factor you should recognize is different heights at which people see it. Therefore, it is smart not to squeeze anything important at the very top. Another factor is the distance people are seeing it from. In this case, they are walking right up to it so it is okay and encouraged to make some things smaller. Hierarchy is a good thing because it gives people a large focal point to see right away and smaller things to draw them in to look at.

Its funny because I put a lot of time into two different layout ideas for this project. I found some extra time during the day so I played around with a third one in the span of 10 minutes and it turned out to be the best one! Sometimes the layouts you create without thinking to much about it are the best! Happy mistakes.

Monday, October 11, 2010


Projects this week:

Shoot photos for TLE promotional posters

'Ideas I Have' Art Gallery postcards (3 variations)

Worked directly with client Professor Ross Moreno

Leadership Circle letterheads

TLE posters finalized & printed


A huge component of these past weeks was watching the 2010 InDesign Tutorial. The following are some notes that I gathered from doing so.

To turn frame edges on/off:

Application Bar> View Options> Turn frame edges on/off

Snippets: elements dragged out of one document and placed into another

Preferences> File> Handling> Position at Original Location

To arrange documents in one window:

Window> Application frame> Undo> Expand

The control panel has two sets of options: the character & the paragraph.

To customize both of these panels choose options> customize on the far right side

To make or find keyboard shortcuts:

Edit> Keyboard shortcuts

To change the colors or highlight important menu options:

Menu customization> Change colors

To turn grids on/off: Option;

To save your customized document as a template:

New document> Options> Save Preset

To open a new document from a template:

New document from template> Bridge> Choices

To type on a path:

Type on path> Change beginning/ending of point> Move over to center of path

To zoom in a certain section:

Zoom tool> click & drag making a box over designated area

Print is always CMWK. Web is always RGB.

To edit the original:

Control> Right click> Edit original

To create columns:

Layout> Control Bar> Choose number of columns

To choose your text/graphic box:

Object> Content> Frames> Graphic or Text


File> Package> Change all to CMYK> Process> Save

Check for errors> Relink all / Replace all low res/ RGB images with high res/ CMYK

Friday, October 1, 2010


Listed below are the things that I have accomplished thus far & commentary about the projects.

Projects created:
Fall Chapel Worship Poster
Winter Chapel Worship Poster
French TLE Promotional Poster
Spanish TLE Promotional Poster
German TLE Promotional Poster
Madrigrano Hall Dedication Ceremony Pamphlet

Worked directly with clients Harvard Stephens and Greg Baer.

Something I learned when creating the TLE posters is that it is important to keep in mind the audience of who you are creating it for. The TLE posters are going to be in various countries promoting Carthage. Certain things need to be bigger and stand out that you wouldn't normally focus on like the words "USA" in the title. It is also important to choose general photos of campus like aerial views instead of close-ups on different parts in order to capture Carthage as much as possible to a person who has never seen it before.

Cutting duties:
Torchie Coloring Books

There were 200 coloring books. Lining 200 prints in order for an even cut is a hard task. So, a trick that I learned was to print out an extra to act as a template on top of the stack. Find a ruler & box out the lines for an easier guideline and therefore a more precise cut.

Photos taken:
New Student Union construction site
Students on campus

Updated projects:
Basketball Season Tickets
Transfer Open House Poster
Transfer Open House Postcard

Worked directly with clients Michelle Hamilton and Bob Bonn.

Something I learned when dealing with copy is how to turn on the invisible guidelines (apple option i). By doing so, you can easily find an error and change it.

I also learned the difference between a hard return (enter) and a soft return (shift enter).